This privacy and security statement tells you how we, Trade eXpansion ApS, deal with information, personal and otherwise, collected with our Lead App. Our Lead App is available via the App Store for Apple devices.

We provide registration services to our clients, and the organizers of professional trade shows, consumer exhibitions and conferences. Our Lead App and its backend software is part of the services we offer. The Lead App is targeted at exhibitors at these events and is a tool to collect information from visitors to the exhibitor’s booth in a quick and practical manner.

The visitor data is conveniently collected with the Lead App on the event floor and transferred to the Trade eXpansion backend servers. Data can be downloaded at any time from a web portal either run by Trade eXpansion or the organizer of the event. Only information of visitors scanned by the exhibitor on the event floor is available to the exhibitor’s office.

In some cases (but not all) the visitors will have a personal badge with a barcode that links to visitor information that the exhibitor might need to evaluate and contact the person that visited his booth. When a visitor approaches the exhibitor for information or services the visitor may offer their personal badge for scanning. The scanned QR barcode always includes basic information, such as the company name, contact person and address details, but often also the answers to the questionnaires that the visitor answered at the time of registration for the event.

This extra information may include information about company position, company size, authorization and areas of interest. The exhibitor may augment the visitor profile by adding qualifiers and notes in the Lead app.


Data Use And Privacy

The data we collect is owned by our client and is covered by the privacy policy of that particular event. There may be different privacy policies for the visitor visiting the registration website and for the exhibitor participating in an event.

Trade eXpansion will not use exhibitor or visitor information for any secondary communication unless authorized by our client, nor will we share any information we collect with any third party. All the information we receive is kept private, including names, addresses and profile information.



The Lead App is free to install but only usable for those events for which Trade eXpansion provides registration services. The app must be activated before it can be used. For many events a number of activation codes may be included in the exhibitor’s event participation fees, otherwise a fee may be charged for (extra) activation codes for the app by Trade eXpansion or the event’s organizers.

Classical exchange of business cards or address information will always be possible, and the Lead is a tool to digitize this information exchange.

The app does not contain any advertising.

The app does not contain any in-app billing or in-app purchases.


App Permissions

The Lead app will ask for permission to use the camera and internet access when it is installed, and the camera is used for the first time. The camera is needed by the app to scan Business cards. Internet access is needed to communicate with Trade eXpansion backend servers only.

The Lead App needs internet access (via mobile data or WiFi) only to connect to the Trade eXpansion backend servers and consumes only a small data volume (less than 1 Mbytes per scanned Business Card and typically less that 300 Kbytes for one-time activation). When Internet access is interrupted only basic information from the badge is available to the app, but as soon as access is restored the full visitor profile will be available after that. Care must be taken that the app can communicate with the Trade eXpansion backend servers at the end of the event so all data from the Lead App can be downloaded to the back-end.

Visitor data can be browsed through in the app and can be exported via the TradeeXpansion back-end. All data is exchanged over secure connections.

Not granting permissions will render parts of the Lead App completely useless.



If you decide to send your information to Trade eXpansion through the app (for instance through the build in Support function), you thereby give Trade eXpansion express permission to collect information about your device and use of the app, and use this information for informing you about all Trade eXpansion services. Trade eXpansion will treat this information confidentially and will not make it available to third parties.



The entire contents of these pages, the web site, as well as the Lead App, such as texts, graphic elements, logos, buttons, audio clips, and software, are the property of Trade eXpansion or its licensers and are protected under Danish law and international copyright legislation.

The composition, the material, and the structure of the Lead App, and its contents is protected by copyright.

The Lead App has been build with the utmost care. Nonetheless, Trade eXpansion cannot be held liable for any possible errors or loss of data.

The Lead App is made by and is operated by Trade eXpansion in Denmark. Danish law applies to all our services.